Project Goal
Build a company website, especially homepage design. Make users know this company better through a short time and limited contents.
My Role
This company's website is part of Siong VI system. I am the only designer to define the information architecture and visual language.
Siong Construction
Overview
Siong Construction is a start-up company based on Singapore. It was found in 2015.
As a new company in traditional industry, Siong would like to have a digital platform to convey information, including company profile, current projects, future object and vision.
Wireframe
Since there is no much information, I decide to use single page style. Single page websites require visitors to browse through information in a linear fashion as opposed to clicking and exploring around page to page.
For the first part, I use a simple video instead of large image. The reason is video is more attractive than image. The one I chose is a day-night transition of a concrete city. It's quite fit for siong's vision and scenario. With minimal text, that portrays who you are, this big video area can have a greater emotional appeal. When website is accessed, the video will be trigger then play automatically.
For the color palette, I continue using the main colors from Siong's VI system which I created half years ago. You can go here to see the whole VI system design.
Final Design
